Kim Morrow - Founder and President
Kim Morrow is a mother of two, a former elementary school teacher, and a current fundraiser.
For the past 7 years she has been actively involved with fundraising. Four consecutive years she chaired the school’s annual auction and currently sits on the local school fundraising board helping to raise over $300,000 dollars a year. In an effort to reduce the number of fundraisers and increase the program quality, the iscream4reading program began.
Kim’s goal was to incorporate a fundraiser that would minimize volunteer work while still raising funds and provide students with the inspiration to read.
After launching the program, she was met with such enthusiasm from faculty, parents, and most importantly students, that she felt that she needed to share iscream4reading with other organizations.
The Importance of Reading
Lately, my daughter has become obsessed with Korean dramas. She recently asked me if reading the subtitles constituted as reading. I quickly said, "no!", but on second thought, have you seen how quickly those words move across the page? As I have pondered her question, I have to be thankful that my 6th grader has the reading skills to keep up with the subtitles.
Literacy is NOT just picking up a good book for entertainment (although it is a good place to start). It's an opportunity that allows a child and adult to sharpen their intellect. By simply reading, a person increases their vocabulary, comprehension, memory, and even their concentration skills! Reading prevents boredom and allows your mind to create colorful characters that even a movie has a hard time producing. It a form of entertainment that does not disappoint. It gives you something to discuss in a circle of friends. Reading provides you with the skills to interview for a job or order food off a menu. The benefits of reading are endless!
So, the next time you pick up a book, magazine, or even menu, don't just look at it as a form of cheap entertainment. Remember, reading is a privledge that opens the doors to an array of endless possibilities and we should be grateful to be literate.
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